'Standout, stunning vibrant colour purple, now washed and dried several times and still looks and feels as it did new. Thick, soft, tactile cotton, fits beautifully everywhere, good nappy coverage and support. '

'I buy all our basic clothes like baby vests, leggings and t-shirts from their Own Label range! The colours match our other clothes perfectly! I can recommend them very highly. The vests are also perfect for cloth nappies.'

'I was looking for bright block colours for my little one and found the choice and price point brilliant. They are also buttery soft which is so important for delicate (eczema-prone!) skin.'

'This vest is absolutely gorgeous. The bright colour goes so well with so many of our scandi outfits. It is lovely and soft and washes really well. We will definitely be repeat customers!'

'Great quality fabric, beautiful colour and my daughter loves it. So soft too, and great to know it’s organic.'

'Really pleased with this top. The colour is vibrant. The fabric is thick and high quality and lovely and soft.'